CLEVELAND -- Like South by Southwest in Texas, the Weapons of Mass Creation Fest brings artists and entrepreneurs together. It's all in the name of inspiring and enabling creativity.

Event Director Todd Gauman spoke with WKYC's Chris Tye on the News @ 7 to share what first-timers can expect and discuss creativity in Cleveland.

The festival runs August 15-17 at Cleveland Public Theater.

For more information on the Weapons of Mass Creation Festival, visit wmcfest.com.

Gauman also visited the WKYC studio to speak with Sara Shookman about WMC becoming Cleveland's signature event.