Another day, another social media challenge.
We had the Running Man Challenge. We cringed at the Hot Pepper Challenge. We rolled our eyes at the Kylie Jenner Lip Challenge.
Now there's the One Chip Challenge.
The One Chip Challenge dares participants to try one tortilla chip flavored with Carolina Reaper, the hottest pepper on the planet.
If you can handle the chip, you've passed the test.
Now, social media is peppered (no pun intended) with videos of people attempting the challenge. One news anchor even vomited on live TV.
If you can handle eating the chip and post proof of your accomplishment, Paqui will give you a year's supply of chips and a special neon sign to show off.
Check out more videos of people trying the chip: