CLEVELAND -- Raise money for area youth programs, and get free entry to the Rock and Roll Hall of Fame and the Great Lakes Science Center!

That was the incentive for Saturday morning’s “Walk Rock & Run” event. It’s in its 15th year of providing funding for the Diversity Center of Northeast Ohio.

Another incentive...WKYC’s own Russ Mitchell serving as grand marshal.

Participants chose between 1 or 3 mile walks, or a timed 5-K, before enjoying free food, live entertainment, Mitchell's Ice Cream and plenty of kids activities.

The money raised supports The Diversity Center’s camps, conferences, retreats, and in-school programming.