It became official today as the Rock and Roll Hall of Fame formally dedicated the new sign at the entrance to the Rock Hall.

"LONG LIVE ROCK" will now provide the perfect "photo op" as you approach the Rock Hall.

RELATED | 'LONG LIVE ROCK' sign appears on the plaza

”“Rock fans are passionate, and we are the epicenter of this passion,” said Greg Harris, president and CEO, in a news release.

“We’re the place where fans celebrate together, and these bold changes create a more impactful experience with our exhibits and programs.”

Rock and Roll Hall of Fame and Museum website

And the Rock Hall isn't done yet. Over the past year, there's been a redesigned atrium, a redesigned museum store, a new permanent exhibit on the Museum’s first floor, chronicling how live concerts are produced a food truck and beer garden and the Rock Box public art project, featuring eight large speaker installations along Rock & Roll Blvd., stretching 1½ miles through downtown Cleveland.

And here's what else is coming.

By summer 2017, according to the news release, there will be "All Access” dining and events, which will feature food service from Cleveland’s rock star chefs, including Michael Symon, Jonathon Sawyer, Rocco Whalen and a rotation of other culinary partners.

A new café will open on the Rock Hall’s main plaza level (which doesn't require paying the admission fee to the Rock Hall; there will be a new ticketing system; and a added green space gathering area onthe plaza