Here’s an idea that actually saw the light of day: Appropriate Black Lives Matter marches across the U.S., add in Kendall Jenner pulling off a blonde wig to join in on the fun, and break the race barrier by having the lithe model hand a cop dressed in riot gear a soothing can of corporate cola. The crowd cheers!

That’s actually the ad released by Pepsi on Tuesday, and Twitter quickly took the giant beverage company to task.