First it was turkeys before Thanksgiving, then sriracha, and now Velveeta? Apparently, Kraft Foods is warning consumers about a Velveeta shortage that could temporarily leave shelves across America bare of their favorite cheese-like products.

Now this doesn't bother me as much as the "Aporklypse" in September 2012, when there was an alleged bacon shortage. And for those who like their pizzas big and hot, I am sure there will be plenty of pizza available for the upcoming playoff games before the Super Bowl.

Odd that this notification came out in the middle of a serious deep-freeze in the Midwest and the East Coast. I am sure people are more concerned about their cars starting, not getting frostbite, not having their pipes freeze and not getting "Hat hair." (I'm kidding about the last one.

But I digress.

Now this is prime season for making dips to watch football games and, of course, the Super Bowl is coming up on Feb. 2. Whatever will you do without the fixings for a queso dip? But I get a bit suspicious when I hear something like this. I checked what the Kraft spokeswoman said to USAToday.

"It is possible consumers in any part of the country may not be able to find some Velveeta products on store shelves over the next couple of weeks," Kraft spokeswoman Jody Moore said.

But checking around, the media only found a shortage in the New York City areas of Brooklyn and Manhattan.

Could this possibly be hype to boost product sales before the Super Bowl XLVIII in MetLife Stadium in East Rutherford, New Jersey? Moore added that "higher demand" and "a combination of factors" led to the supply chain issues. "But nothing like a polar vortex."

Really? She had to work the polar vortex into the mix?

If you're in one of the areas experiencing a Velveeta shortage, you'll just have to ration your usage for the next few weeks until supplies return to normal. Until then, double-dipping has graduated from frowned upon to a full-on party foul.

And by the way, Velveeta is a "pasteurized prepared cheese product." Personally, I prefer the real thing.