But when it comes to big business, the Buckeyes still reign supreme.
Citing a study performed by Ryan Brewer, an associate professor of finance at Indiana University-Purdue University Columbus, the Wall Street Journal revealed on Thursday that Ohio State is college football's most valuable program with a more than $1.5 billion valuation. Per the study, that's a 59.6 percent increase from a year ago, when the Buckeyes also ranked as the sport's most valuable team.
Ohio State was one of three programs to crack the billion dollar mark, joining Texas ($1.2 billion) and Oklahoma ($1 billion). The Buckeyes' archrival, Michigan, measured in at No. 6 on the list, with a more than $892 million valuation.
The entire top-10 ranked as follows:
- Ohio State - $1,510,482,000
- Texas - $1,243,124,000
- Oklahoma - $1,001,967,00
- Alabama $930,001,000
- Louisiana State - $910,927,000
- Michigan - $892,951,000
- Notre Dame - $856,938,000
- Georgia - $822,310,000
- Tennessee - $745,640,00
- Auburn - $724,191,000