CLEVELAND — The Cleveland Cavaliers will sport the Akron-based Goodyear logo on the team's jerseys starting next season.
The team announced the multi-year sponsorship deal with the Akron-based tire manufacturer in a news conference Monday.
Goodyear's winged foot logo will appear on the left breast of the jerseys. Those uniforms, created by Nike, will be unveiled sometime this summer.
The agreement is a result of a partnership between the Cavaliers and Goodyear.
The agreement will give Goodyear tremendous exposure because the Cavs are one of the league's most televised teams. There's also an obvious local tie in as four-time MVP LeBron James is from Akron.
Last year, the league approved teams signing companies to place logos on the upper left portion of their jerseys starting with the 2018-19 season. The Philadelphia 76ers, Boston Celtics, Sacramento Kings and Utah Jazz all plan to wear corporate patches next season.