CLEVELAND -- Sashi Brown, the Cleveland Browns’ executive vice president of football operations, spoke with the media on Wednesday and expressed the team’s desire to win while also talking about the need to look beyond wins and losses in evaluating a team that started the season with a franchise record 10-game losing streak.

But to Browns coach Hue Jackson, there is no substitute for winning in the National Football League.

“What we are trying to do is be division champs and hoist the Super Bowl trophy,” Jackson said. “I promise you I will look back at this year and I will probably laugh about it at some point. Right now, I can’t. I can’t stomach it, but I will because I truly believe in what we are trying to accomplish and what we are trying to do.”

According to Jackson, looking at Brown’s statements as anything but a declaration of intent for victory is misleading.

“Sashi is as competitive as anybody I know, and we are all trying to win,” Jackson said. “I don’t know any other way to do this, me personally. With the team, that is all we ever talk about. I don’t care what the situation is here as far as what anyone thinks about talent, these things, the elements or any of it. I am always trying to win.

“I just don’t know any other way to do it. I don’t want our players to know any other way to do it. Now, where Sashi sits, he looks at probably from a different lens, but I know him very well and know that he is as competitive as anybody.

“I know this is honestly killing him and all of us, but at the same time, we understand what we are trying to do, where we are trying to go, but I don’t want anyone to have the message that we don’t want to win or that we are not working to win or that we are not trying to win because that is not the case at all. I would feel really disappointed if anybody felt that way -- players, anybody -- because this business is too hard not to go out there to try to do that each and every week.”

Jackson says he sometimes he wonders “what I doing here” as the Browns struggle through a record 13-game losing streak dating back to last December. But after a calming down period, he and Brown are in constant communication about “how to get this organization better.”

And that is one thing that will not change as the Browns go through the final six weeks of the regular season.

“I love to win,” Jackson said. “I do not like losing. Never have, never will, and I am struggling with it now. I will be the first to tell you that, but I can tell you without question that he is committed, understands and is all in to doing one thing, and that is helping this organization get back to where it rightfully belongs for a long time, not just for a flash in the pan, not just for a year, but for time, for sustainable time of winning football games and winning championships. That is what we want to be about.”