Halloween: Going with the 'Flo'

12:47 PM, Oct 31, 2012   |    comments
  • Share
  • Print
  • - A A A +

MAYFIELD VILLAGE -- We all know Progressive is a national insurance company based right here in Northeast Ohio.

But did you know that their popular character Flo is more popular than ever?  

You might even see her at your door trick-or-treating!

Halloween 2012: Expanded coverage 

That's because "Flo," the smiley insurance lady that loves glitter and unicorns, is one of the hot Halloween costumes this year.     

In addition to trending on Twitter nationally with the "hash tag"  #DressLikeFlo," she just landed a spot on the "Madison Avenue Walk of Fame."

Progressive's Bruce Perlman says it's the equivalent of the Academy Award for advertising.

"Her job is to connect with as many people as possible," Perlman said. "She does an amazing job of that, and one of the things we are trying to do is continue to stretch her and stretch the character, as well as the superstore, to make it the best possible brand and icon that we can have in American history."

So, if you need a last-minute Halloween costume, click on the video link. Progressive employees showed us how easy it is to dress like Flo.


Most Watched Videos