BROOKLYN -- Attention Kmart shoppers, it's no turkey talk, the unofficial Black Friday is now Thanksgiving!
There weren't any "Blue-Light" Specials but there were plenty of bright-eyed shoppers looking to get their hands on the first-round of doorbusters starting at 6 a.m.
A line with more than 100 people wrapped around the store, snaking its way to the electronics department.
Some of the first people in line got there at 2 p.m. Wednesday.
Ten-by-ten shoppers were allowed through the gates to get deals on things like laptops, tablets, televisions and DVD players.
Even though they spent the wee hours of the morning shopping, no one there felt like this new tradition was taking away from the Thanksgiving holiday.
Most still had plans to eat a feast later in the day. Some families sent one person to grab the deals while the rest of the family stayed home to do the cooking.
Kmart's Thanksgiving hours are part of what appears to be a new trend among retailers choosing to open earlier and earlier on Turkey Day.