WESTLAKE -- Dick's Sporting Goods at Crocker Park in Westlake turned from Black Friday to 'Scarlet and Gray Day.'
The Buckeyes section of souvenirs was filled with shoppers getting ready for the game against Michigan.
Eliscia Wisner is going to her first Ohio State-Michigan game, so she wants to be dressed for the part and stay warm.
Even when the weather is frightful, Jake Donato finds his Buckeye shorts delightful. But even he is looking for a new buckeyes hoodie to keep warm for the game.
To Jake, the Ohio State-Michigan game is like a holiday.
And Saturday's game is about more than touchdowns and field goals, but also dollars and cents. WKYC's John Anderson breaks it down for you.
A home game for the Buckeyes is worth about $3 million to the university.
Here's an inside look at the Buckeyes budget according to Forbes magazine:
For 2011-2012, revenue for the Ohio State football team is $48 million.. For the 35 other sports combined? $18 million.
The Buckeyes are perfect this year on the field, but will suffer an estimated loss of $2.2 million in bowl revenue due to NCAA sanctions.
But along with all this scarlet and gray, businesses will keep seeing green.
Need a ticket for the game? Ohio-State Michigan is still the hot seat. We found tickets on Stub Hub going for as high as $950 each.
This game is about cash...and confidence.