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State: Consumer tastes for liquor 'more sophisticated'

12:41 PM, Jan 16, 2013   |    comments
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COLUMBUS -- "Consumer tastes are becoming more sophisticated, and Ohioans continue to trade up buying more of the premium products," said David Goodman, Director of the Ohio Department of Commerce.

The Ohio Department of Commerce, Division of Liquor Control announced that dollar sales of spirituous liquor reached a record level in 2012, totaling $849 million.

This was an increase of 7 percent, exceeding last year's total by $55.3 million.

The following were the top 10 selling brands of spirituous liquor in Ohio for 2012 (by gallons sold):

  • 1. Kamchatka Vodka - 364,914 gallons
  • 2. Jack Daniels Tennessee Whiskey - 355,068 gallons
  • 3. Bacardi Superior Light Rum - 287,378 gallons
  • 4. Absolut Vodka - 281,898 gallons
  • 5. Crown Royal Canadian Whiskey - 281,295 gallons
  • 6. Captain Morgan Spiced Rum - 279,512 gallons
  • 7. Smirnoff Vodka - 271,204 gallons
  • 8. Jagermeister - 256,526 gallons
  • 9. Black Velvet Canadian Whiskey - 231,888 gallons
  • 10. Korski Vodka - 229,404 gallons

For the second consecutive year, wholesale dollar sales (liquor purchased by retail permit holders such as restaurants, bars and clubs) showed strong growth.

Spirituous liquor is intoxicating liquor containing more than 21% alcohol by volume.

Total wholesale sales in 2012 reached $257.8 million, an increase of 5.7% over last year.

"Strong wholesale indicates positive growths in Ohio's economy as Ohioans are again patronizing restaurants and entertainment businesses," Goodman said.

WKYC-TV

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