Pancake fans rejoice as IHOP once again will celebrate National Pancake Day by serving up loads of free flapjacks.
All breakfast lovers are invited to enjoy a complimentary stack of buttermilk pancakes on Feb. 5, 2013 from 7 a.m. to 10 p.m.
Instead of paying for the pancakes, IHOP will encourage everybody to make a voluntary contribution to the Children's Miracle Network Hospitals, among other charities. 100 percent of that money will go toward providing vital equipment and critical care for sick children.
"Millions of free pancakes served on National Pancake Day mean millions of miracles for those in need," said Julia Stewart, Interim President, IHOP and CEO of the parent company, DineEquity, Inc. "The concept is simple, but our mission is ambitious; to save and improve the lives of as many children as possible through Children's Miracle Network Hospitals. For the past eight years, it has been a pleasure and a privilege for all of us at IHOP to participate in this worthy event, and each year our guests have proved to be incredibly generous, helping us not only reach but surpass our goal. We look forward to continuing that trend this year as we plan to once again flip and serve about 4 million free pancakes for charity."
This marks the eight year in which IHOP has offered this promotion, which to date has raised more than $10 million -- last year alone brought in more than $3 million.
Guests visiting participating IHOP restaurants in support of Children's Miracle Network Hospitals will also have the option to purchase "Miracle Balloons" for $1 and $5 each, throughout the month of January leading into National Pancake Day, with all proceeds going to the Children's Miracle Network Hospital. Participating restaurants will display the balloons in celebration of Children's Miracle Network Hospitals' 30-year anniversary. Those who buy a $5 Miracle Balloon will receive a $5 off discount that can be credited toward their next visit.