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Sprint launches 'guarantee' for unlimited plans

4:46 AM, Jul 12, 2013   |    comments
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  • NEW YORK -- Sprint is introducing a new wireless plan that guarantees new and existing subscribers unlimited voice, text and data plans in a move to differentiate its service from rivals AT&T and Verizon.

    Sprint Nextel Corp. says that the plan, called the "Sprint Unlimited Guarantee," offers unlimited data for $30 a month on smartphones and $10 per month on traditional phones. Voice and text cost $50 for the first line and less for additional phone lines.

    RELATED | T-Mobile unveils new "Jump" phone upgrade plan

    Sprint, the third-largest U.S. wireless carrier, is now under the control of Japanese investment firm SoftBank. Softbank owns a 78 percent stake in Sprint after a $21.6 billion deal closed on Wednesday.

    Both AT&T Inc. and Verizon Wireless have ditched unlimited data offerings to new customers.

    Associated Press

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