Businesses cashing in on California Chrome

NORTHFIELD -- America's horse, California Chrome, is becoming big business.

Human athletes wear them, and even California Chrome wears a nasal strip.

Now his fans are following suit.

Already Breathe Right nasal strips is cashing in, partnering with the thoroughbred's team, and Skechers, the sneaker company who doesn't make horse shoes, is already planning a marketing campaign.

And what about his owner? Despite the millions his horse is worth, Perry Martin is still pinching his pennies, flying Southwest Airlines to New York.


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