MEDINA, Ohio -- A light-based paint, created in Northeast Ohio, is one of a kind in the world.
Basically, the paint becomes a light bulb when an electrical current is present.
According to Darkside CEO, Shawn Mastrian, LumiLor is the world's first and only Electroluminescent Coating System.
The "light-paint" can be applied to almost any object, even working its way around curved surfaces and edges. The LumiLor becomes a part of the paint job.
"Think of LumiLor as a light-emitting primer," Mastrian told Channel 3's Hilary Golston. Unlike glow-in-the-dark paint, underneath a normal paint job, the paint is invisible during the day or night. The paint only becomes visible when electricity is run through it. "It becomes literally a part of the paint job," Mastrian said.
Mastrian says the idea has been received well. "We've been getting a lot of top people in the industry… have been asking about our product."
The demonstration has something of a "wow" factor. "Everywhere we blow minds with it because people can't believe that a motorcycle can emit light," Mastrian said.
Creator and founder of Darkside, Andy Zsinko, got the idea in 2009, when he was painting a bike for a friend. "It's definitely got the cool factor. We get mobbed everywhere we take it."
By 2013, LumiLor was patented.
The uses for the light-emitting paint have been very broad, Mastrian reported. "The inventor, Andy Zsinko, conceived of it as an after-market product, and we are certainly getting some radical ideas out of the after-market."
The paint is being used on cars, motorcycles, helmets and similar objects. However, Mastrian said, product development opportunities are coming about as well.
He reports Darkside is in joint development with a multi-billion dollar company, he can't disclose right now.
Mastrian said Progressive highlighted Darkside's invention in its "Apron Project." Mastrian reported the insurance company sees the potential to make motorcycles safer, by making them more visible to other drivers.
The company was established in 2011. "This whole company came about because we were Browns fans and we kinda got together chatting about the Browns and so I think that's a lot of what makes this company awesome is that we have our roots in northeast Ohio."
It's comprised of 14 people across the globe. 10 work out of the Medina production facility.
Mastrian says the company has not yet become "cash-positive," but is hoping for after-market sales to boost revenue.
The paint has also reportedly been talked about for use on emergency vehicles and even street signs, Mastrian reported.
The company has seen support from Northeast Ohio groups looking to boost businesses like Darkside.
According to its website, NorTech is "a technology-focused organization that strengthens Northeast Ohio's economic vitality by accelerating the pace of innovation in the region."
The group provided help with funding opportunities and government programs, Mastrian told Golston. The organization has also helped Darkside make connections in their industry.
Similarly, Jumpstart, a non-profit dedicated to strengthening "the economic vitality of Northeast Ohio and the U.S. by helping communities realize their entrepreneurial potential," provided resources for Darkside as well.
Business mentors and guidance on a monthly basis, have helped the burgeoning company avoid "pitfalls" start-ups can sometimes face, Mastrian said.
The company can help others create specialized products and even train someone in expert application. Mastrian said contact Darkside through their company website for more information. Mobile users head to http://darksidescientific.com/.
NorTech is hosting an Innovation Unconference at the Cleveland Convention Center on September 24th. The unconference will give innovators of tomorrow access to CEO's, entrepreneurs and investors.
You can register for the unconference here.
Follow WKYC's Hilary Golston on Twitter: @HilaryWKYC