Latest '30 Rock' episode helps Cleveland inventor

CLEVELAND -- Last Thursday, the plot line of NBC's "30 Rock" seemed to take a page from Cleveland inventor Phil Davis' playbook.

According to a press release, on "30 Rock," Alec Baldwin's character Jack Donaghy spent the entire episode searching for the right name for his new small, portable microwave. In real life, Davis named his invention the iWavecube and has been selling his invention online.      

"I couldn't quite figure out why our web traffic had suddenly and significantly increased Friday. It was up by 400 percent," Davis said. "Obviously, upon reflection, people came to our website looking for the Fun Cooker after Googling small, portable microwave. And once there, fortunately for our company, they placed a few orders for the iWavecube. I am forever indebted to Tina Fey and Alec Baldwin."