JetBlue has launched a 48-hour flash sale that has dropped fares below $100 round trip on many of the carriers's routes across the nation.
The two-day sale ends at 11:59 p.m. Wednesday and is good for travel through March 9, though there are several blackout dates within the window. Among the other fine print: Sale fares on most routes not available on Fridays and Sundays. The blackout dates are Dec. 16 through Jan. 4; Jan. 16; and Feb. 18-20.
The sale fares fall under JetBlue’s “Blue” fare type, which does not include free checked baggage as part of the purchase price. The offer is also subject to capacity controls, meaning sale fares could sell out on individual flights. A cursory check as of late Monday morning showed decent availability of the advertised fares.
Airlines have long resorted to fare sales to fill empty seats during low-demand periods like the “trough” season between Thanksgiving and Christmas and during the weeks that follow the New Year’s holiday. But flash sales like JetBlue’s two-day event have become increasingly common as airlines try to exploit online sales channels. JetBlue rolls out several such sales a year.
But it's perhaps Southwest that has become the best-known for the tactic. The Dallas-based carrier drops prices to as low as $49 each way in extraordinarily broad 72-hour sales that it has rolled out twice a year in recent years. Once of those sales in June 2015 received so much interest that the carrier was forced to extend it by a day after bargain-seekers crashed its website.
JetBlue’s latest two-day sale covers a variety of routes, with one-way fares listed as low as $34 each way.