Rovio Entertainment, the Finnish maker of the wildly popular "Angry Birds" game, will launch "Bad Piggies" this Thursday.
While the goal of "Angry Birds" is to attack pigs, "Bad Piggies" focuses on pigs building things.
"The way we see the birds destroy things whereas the pigs they are the builders," game developer Petri Jarvilehto says. "So this is a game that's completely based around the concept of the pigs building things -- they see delicious eggs and start heading that way and start building all kinds of devices to reach their goal."
The main characters from "Bad Piggies" are already featured in "Angry Birds."
"It's the characters, the universe, it is everything that we can create with those fantastic little birds or fantastic little pigs and that I think is a crucial difference in mind set in terms of how we've approached this," Jarvilehto says.
Analysts estimate the value of Rovio at $6-9 billion.
NBC