The Cook Funeral Home in Grand Rapids, Michigan has plans to begin airing a video tonight about the dangers of texting and driving.
It is set to coincide with the Grandville High School football game against Jenison tonight. It's also going on Twitter with the hashtag #drivetextfree.
The western Michigan funeral home says its launching the campaign to highlight the potentially fatal consequences involved.
The campaign video shows a teenage boy dressed in a football jersey sitting up in a casket and talking about texting and driving to a room full of mourners.
Watch the video and judge for yourself:
The funeral home will also hand out #idrivetextfree T-shirts and wristbands.
Do you think the video goes too far? Not far enough?
Follow WKYC's Kim Wendel on Twitter @KimWendel