Daytona Beach, FL (Sports Network) - NBC Sports is back with NASCAR, starting
Officials from NASCAR and NBC Sports Group announced on Tuesday they have
reached a 10-year agreement that grants NBC the exclusive television rights to
the final 20 Sprint Cup Series races, the final 19 Nationwide Series events,
select NASCAR regional and touring series races and other live content from
2015-2024. Financial terms of the agreement were not disclosed.
NBC will replace ESPN and TNT's coverage of NASCAR. FOX Sports will televise
the first 16 Sprint Cup points-paying races, including the season-opening
Daytona 500, before NBC takes over. TNT wrapped up its six-race coverage of
Sprint Cup earlier this month at New Hampshire Motor Speedway. ESPN's Cup
season begins with the Brickyard 400 this weekend at Indianapolis Motor
Under the agreement, NBC will become the exclusive network for the
championship Chase in NASCAR's premier series. It will be the first time NBC
covers the 10-race Chase since 2009.
Of NBC Sports Group's 20 Sprint Cup races, seven will be carried on NBC
annually. NBC Sports Network will air 13 of them. The 19-race package for
Nationwide includes four on NBC and 15 on NBC Sports Network.
"NBC is known for being an exceptional partner and delivering outstanding
production quality and presentation of live sports, as well as its broad
portfolio of broadcast and digital properties, so we are thrilled with the
commitment they have made to NASCAR and its future," NASCAR Chairman and CEO
Brian France said. "We know this partnership will yield great value to our
entire industry, provide a premium experience to our most important
stakeholders, the fans, and help us achieve a number of strategic growth
"Our new partnership with NBC and the recent extension by FOX validate the
strength of our fan base and the many bold steps we have taken the last
several years to provide fans with better, more accessible racing."
NBC's coverage of select Chase races in the fall will lead into the network's
"Sunday Night Football."
"Acquiring the rights and bringing NASCAR back to NBC comes at an important
point in time for NBC Sports Network, NBC and all of our distributors and
affiliates," NBC Sports Group Chairman Mark Lazarus said. "We look forward to
working with Brian (France) and his management team, who have brought a
renewed focus to NASCAR's intersection of sports and technology."
In addition to its coverage of Sprint Cup and Nationwide races, NBC has
obtained exclusive rights to practice and qualifying sessions for the
network's national series events during their portion of the season, as well
as rights to broadcast the NASCAR K&N Series, NASCAR Whelen Modified Tour,
NASCAR Toyota (Mexico) Series, the NASCAR Hall of Fame induction ceremony and
NASCAR's season-ending awards banquet.
Furthermore, NBC has been granted Spanish-language rights, certain video-on-
demand rights and exclusive TV Everywhere rights for its Sprint Cup and
"We are excited about the cross-promotional opportunities NBC provides,
especially in the timeframes right before NBC's NASCAR schedule and during the
Chase," NASCAR VP of Broadcasting and Productions Steve Herbst said. "We're
confident NBC will utilize its powerful 'Championship Season' lineup,
including the NHL Playoffs, Premier League, the French Open, the Kentucky
Derby and other events, to build interest and excitement for NASCAR.
"Those opportunities, combined with the opportunity to lead into the number
one show on television - NBC's Sunday Night Football - for select Chase races,
were both very attractive prospects when considering this partnership."
The Sports Network