ESPN television and radio host Dan Le Batard was suspended for two days after he paid for billboards in Cleveland that mockingly read "You're Welcome LeBron; Love, Miami" and displayed the two title rings he won with the Heat.
The billboards were a sly reference to James' famed letter to Cleveland, which seemed to thank everybody except for Miami fans and their four years of support. The top line was written in Comic Sans, of course.
The network released a statement about the suspension on Thursday.
"Dan LeBatard will be off the air for two days, returning Monday. His recent stunt does not reflect ESPN's standards and brand. Additionally, we were not made aware of his plans in advance."
Le Batard had been joking for weeks about playfully sabotaging LeBron's big welcome home rally in Akron. At first, he debated taking out a full-page newspaper ad. Then, he researched the costs of pulling a banner with an airplane.
Finally, he and his show took out the billboards. He spoke about the plan with Miami Herald columnist and occasional co-host Greg Cote.
It's just fun anarchy. All meant in fun — which, of course, will turn into Cleveland people getting filled with rage, poison and irrational hostility and want to use those billboards as a guillotine. Sports are so great, the more irrational the better. This is a publicity stunt disguised as a movement. Please don't tell anyone there is no actual movement.
His employer didn't seem to appreciate the joke.