A take on the infamous ugly Christmas (or Cosby) sweater? Or a spirited, wearable blankie?
Reaction to the just-unveiled Sochi opening ceremony outfits, particularly that showstopper of a cardigan, is, not surprisingly, not all warm and fuzzy.
"looks like the flag threw up on a sweater #loveit," wrote 2010 silver hockey medalist Monique Lamoureux.
"Doubles as Ugly Xmas Sweater Party attire," posted user Scott Bregman, a former University of Michigan gymnast.
"They continue to get worse!" posted user MnPat.
Boston.com columnist Eric Wilbur wrote simply, "Ummmm... "
And was it sarcastic? sincere? when NewsRadio 1620 out of Pensacola, Fla., posted: "For once the USA wont look fashionably awkward walking into the opening ceremonies of the 2014 Sochi Olympics.... " We're guessing the former.
Other critiques were more blunt: "They look like those cheap throws that you get at Walmart. UGH." "Even Norwegian curlers raise eyebrows at these." "Objectively awful." "Tragic." "Yikes." "Yuck."
Bravo's Andy Cohen, however, looked like a kid on Chrismukkah posing in his new cardigan: "Thanks @RalphLauren for the #TeamUSA Opening Ceremony Gear! Oh and I qualified for pairs figure skating... "
Tyler Thoreson, vice president of men's editorial and creative at Gilt, is also a fan. "None of these Olympic-themed outfits are ever really intended for daily use. I think they're kind of embracing that," he says. "There's something to geek out about it, the way it's made (by American craftsmen). And there's a theme to it."
"There is obviously a folk-art quality to the design that is kind of endearing. It's kind of a cool thing to come from the world's lone remaining superpower. There's sort of modesty to it and a lack of pretension that is appealing," Thoreson says. "I'm not sure whether I will be wearing one of those myself, but I appreciate it."
Twitter user Connor O'leary, on the other hand, wants that cardigan "so bad."