CLEVELAND --A local rapper who hit it big is seeing the possible in one local store and the artists behind it.

The lines were long as Machine Gun Kelly made a stop at the new store "Ilthy" in the Gordon Square arts district.

The brand, created by two local artists, stands for "I love the hype" and all the clothes feature original artwork for local artists.

That is something rapper Machine Gun Kelly says can appreciate and truly get behind.

The Ilthy clothes are being sold here in Cleveland and inNew York and Miami.