CLEVELAND -- Monday was an unusual day in the campaign for Cleveland mayor.

Challenger Ken Lanci held what his camp billed as the first debate of the race. But it was really a Lanci monologue answering questions at the Cleveland City Club.

There will be one actual mayor's race debate. That will be Sept. 18 at the City Club. Both camps had agreed to that date.

Frank Jackson's campaign spokesman Chric Nance came to watch Lanci's performance and clear up any confusion.

In a later development, Lanci admitted his campaign had some billboards and bus signs installed upside down in a bid to get attention.

Lanci says his campaign has not been getting the coverage it deserves.

"We've been having trouble starting dialogue....I feel there is a lack of concern about the residents of the city," he said.

"You have to think outside the box....the way the media's been messing with me,I think that's okay," he said.

The so-called debate was actually a candidates' forumsponsored by a group which included Lanci supporters.

It paid $1,200 to lease the City Club and picked up the tab for lunch for attendees, but the City Club itself was not part of the event.

Former Cleveland sportscaster Ronnie Duncan moderatedand asked Lanci questions.

Lanci pledged to rely on mentoring programs to help Cleveland school students, create more programs to help minority contractors and create separate economic development plans for each of the city's 17 wards.

He also pledged a completely transparent administration.

He discussed his wealth and said he intends to keep driving his Bentley luxury car as a symbol of hope for Cleveland youth.

He talked about his Faith, Hope and Love Campaign and his call to higher service after surviving a near-fatal heart attack.

"I'm not here for me. I'm here for God," he said.

Lanci was raised in an East Side CMHA Housing Project and did not attend college.

He's become a successful multimilionaire businessman and says the car is a reward to him and a symbol to Cleveland students, that if he can make it big, they can too.

Lanci is perceived as a longshot candidate. But he believes he can connect with ordinary Clevelanders who feel bypassed by Downtown's revival and think Mayor Jackson has underdelivered on promises relating to schools, jobs and crime.