A pair of long-dead nostalgic cereal brands are rising from their graves for a brief time this Fall.
Fans are buzzing after General Mills announced they are unearthing Yummy Mummy and Frute Brute for the first time in decades.
Yummy Mummy and Frute Brute will join the popular seasonal Halloween cereals Count Chocula, Franken Berry and Boo Berry.
It's the first time all five Monsters Cereals have been available together.
Frute Brute was left howling into breakfast history after it was discontinued in 1982, while sales of Yummy Mummy wrapped up for good in 1990.
"Boomers and gen-Xers grew up with the Monsters Cereals," says Ari Zainuddin, marketing manager with General Mills. "Saturday morning meant cartoons and a bowl of Count Chocula or Franken Berry. They want to share those memories with their kids and this seasonal favorite brings back all kinds of fond family nostalgia."
The Halloween favorites are available at some locations now,with full nationwide distributionstarting in early September.
All five monster cereals have redesigned boxes for 2013.
Target stores nationwide will also be exclusively selling all five cereals with special retro packaging.
Count Chocula, Franken Berry, Boo Berry, Frute Brute and Yummy Mummy cereals will be available for a limited time at retailers nationwide for a suggested retail price of $2.50 per box.
History of the five Monsters Cereals:
- First introduced in 1971, Count Chocula cereal combines chocolaty cereal made with whole grain corn and colorful marshmallow shapes. Count Chocula is a vampire who prefers chocolate to blood and is well recognized for his tagline, "I vant to eat your cereal!" The first images of Count Chocula were drawn by artist George Karn.
- Franken Berry is a cuddly, pink version of Frankenstein's monster, introduced shortly after Count Chocula. This ghoul still wears the same chain-link suspenders he did when he was first created in 1971. Franken Berry cereal combines delicious strawberry-flavored cereal made with whole grain corn and colorful marshmallow shapes. Franken Berry was voiced by Bob McFadden and was an imitation of Boris Karloff.
- Boo Berry was first introduced in 1973 as a blue ghost with a purple tie and hat. The cereal has monstrous blueberry flavor from combining blueberry-flavored frosted cereal made with whole grain corn and colorful marshmallow shapes. Paul Frees, the voice of the Pillsbury Doughboy and Frosty the Snowman, provided Boo Berry's voice. He based it on Peter Lorre, a Hollywood legend featured in many crime, mystery and thriller movies.
- A rambunctious werewolf wearing striped overalls, Frute Brute joined the gang in 1974 and was discontinued in 1982. Frute Brute cereal, made with whole grain corn, combines fruit-flavored cereal with lime-flavored marshmallows. The Frute Brute box is said to be the most sought-after vintage cereal packaging due to its rarity. Original Frute Brute package art has appeared in two Quentin Tarantino films ("Pulp Fiction" and "Reservoir Dogs").
- The fifth monster arrived in 1987. The cheerful Yummy Mummy is wrapped in rainbow colors. Yummy Mummy cereal, made with whole grain corn, combines fruit-flavored cereal with vanilla-flavored marshmallows. It was discontinued in 1990. According to a 1987 television ad promoting the cereal, Yummy Mummy was first discovered in a catacomb when Count Chocula and Franken Berry fell through the side of a pyramid they were climbing.
We want to know what your favorite nostalgic cereal is? What did you eat growing up?Tell us your thoughts by leaving a comment in the section below.