He said about $120,000 will be spent initially to put ads on Cleveland TV stations.

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ROCKY RIVER -- One group opposing Issue 7, the extension of the Cuyahoga County sin tax, will be launching TV ads soon.

Proponents of the sin tax have been airing their ads for weeks, urging voters to renew it because downtown sports stadiums and Quicken Loans Arena spur economic development.

And big-budget repairs are the city's and county's responsibility by lease.

The group launching the ads is the Coalition Against Unfair Taxes, according to Columbus communications consultant Gene Pierce.

The group is headed by former Republican state representative and small businessman Earl Martin, of Rocky River. Pierce confirmed the ad buys to WKYC's Tom Beres. Martin also heads "No on 7" group.

He said about $120,000 will be spent initially to put ads on Cleveland TV stations.

He said the campaign will start no later than next week. Pierce said the group is not affiliated with the Coalition Against the Sin Tax. That's a separate group that has been debating the issue and is proposing a "fairness" facility fee of $3.25 on all facilities' tickets.

Related: Cuyahoga County: 2nd group to fight sin tax extension

Pierce said the group represents small business owners in Cuyahoga County who do not want their customers to be paying the sin tax for another 20 years.

There had been rumors that the liquor and tobacco lobbies would attempt to play a role in opposing the campaign but Pierce claimed the money involved is coming from Cuyahoga County business owners

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