The event is the motorcoach, travel and tourism industry's premier event
CLEVELAND -- As Cleveland prepares for its time in the spotlight with this summer's Gay Games and the 2016 Republican presidential convention, another large event has announced its plans to come to Cleveland.
The American Bus Association will hold its annual Marketplace Jan. 14-17, 2017, at the Cleveland Convention Center.
The event is the motorcoach, travel and tourism industry's premier event.
It is anticipated that the 2017 Marketplace will result in more than 8,000 hotel room nights by the 3,500 members who attend, according to a news release put out by Positively Cleveland on behalf of Cuyahoga County Executive Ed FitzGerald.
ABA members attending Marketplace produce substantial economic impact for the host city. When ABA held its 2013 Marketplace in Charlotte, North Carolina officials said the direct economic impact in lodging, entertainment, food and other activities was $7 million.
Additionally, previous host cities have seen a 15 percent to 20 percent increase in motorcoach and group travel related tourism after Marketplace because of increased awareness of the city by the travel and tourism industry, according to the news release.
"The American Bus Association is thrilled when we can bring new cities into the ABA Marketplace family," said President and CEO Peter J. Pantuso. "Cleveland will be a fantastic host city. We know our members will have a great time visiting the Rock and Roll Hall of Fame and the city's many other attractions, and, of course, generating tens of millions of dollars' worth of travel and tourism business for Cleveland."