Southwest customers who use their own electronic devices will be able to access free in-flight live TV for another year.
The promotion, offered by Southwest in conjunction with Dish Network, originally began in July. It gives customers who bring their own Wi-Fi-enabled devices access to a Dish Network lineup that includes about 20 channels and up to 75 on-demand programs.
ARCHIVES: Southwest Airlines offers fliers free in-flight TV (July 2013)
The companies initially said the free-viewing promotion would run through the end of 2013, but announced on Thursday that it would be extended through the end of 2014.
A Dish spokeswoman tells The Associated Press that the satellite-TV company would continue paying the cost.
In return, Dish gets Southwest Rapid Rewards frequent-flier points that it offers as a perk for customers who sign up for the company's home-TV service.
Dish tells AP that mobile-video viewing on Southwest flights has jumped more than 20% in the two months since regulators began allowing the gate-to-gate use of personal electronic devices.