E-commerce firm ChannelAdvisor says client sales on eBay.com jumped 35% through noon EST on Black Friday, compared to the same holiday last year.
SAN FRANCISCO -- EBay performed strongly early on Black Friday as shoppers turned to the online marketplace to find hot items that sold out elsewhere, such as Microsoft's Xbox One and Sony's PlayStation 4 gaming consoles.
E-commerce firm ChannelAdvisor reported that client sales on eBay.com jumped 35% through noon EST on Black Friday, compared to the same holiday last year. Client sales on Amazon.com rose 25% in the same period, the firm added in a blog.
That's a contrast to Thanksgiving, when ChannelAdvisor client sales grew faster on Amazon than eBay.
ChannelAdvisor helps merchants sell more on websites such as Amazon, eBay and Google's shopping site. The firm only tracks sales by third-party merchants on these sites, so it does not include sales by Amazon itself. However, investors watch the data closely because it provides an early window into the performance of the leading U.S. e-commerce companies.
Some on Wall Street were concerned about eBay sales heading into the crucial holiday period. But so far the online marketplace has benefited as a destination for hot gifts that are hard to find.
Major retailers such as Walmart and Best Buy had Black Friday deals on the latest gaming consoles from Microsoft and Sony, but supplies were low and the items sold out quickly. That left many shoppers resorting to eBay, where such items are often re-sold at higher prices by people who have already bought them.
"EBay is the sales channel of scarcity," said Scot Wingo, CEO of ChannelAdvisor. "While some retailers had door-buster deals on Xbox One and PS4 consoles, eBay is one of the best places to get one now."
Overall, Black Friday online sales climbed 9%, through 3 p.m. EST, according to IBM Digital Analytics Benchmark, which tracks transactions on more than 800 retailer websites.
That was a lot slower than Thanksgiving. However, the pace should pick up later on Black Friday as shoppers return from physical stores and go online to look for more deals, Wingo said. That should also boost Amazon's Black Friday sales numbers, he added.
Google Shopping, an online product search service where merchants pay to list items, also grew strongly. ChannelAdvisor clients saw sales through this channel surge more than 100% during the first half of Black Friday, compared to the same period of 2012.
The latest version of Google Shopping was launched last year, so more retailers are using the service now, which boosts growth numbers, Wingo explained.
Amazon does not usually use the Google Shopping program, so other retailers tend to use it more to get exposure to online shoppers without competing directly with Amazon on price, he added.
Indeed, eBay is a big user of this Google service. A Google Shopping search for "PlayStation 4" at 3 p.m. EST on Black Friday produced 20 listings and eBay made up 15 of those.