CLEVELAND — Ahead of the 44th Cleveland International Film Festival (CIFF) in March, event organizers have unveiled this year's marketing campaign, entitled 'SEE BEYOND.'

CIFF says the theme is 'a nod to exploring new and different places, ideas, and conventions.' It is also a tip of the cap to the festival's home at Tower City Cinemas for the last 30 years. Last week, organizers announced that the annual event will be permanently moving to Playhouse Square starting in 2021.

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Films at Playhouse Square will be screened at Allen Theatre, KeyBank State Theatre, Mimi Ohio Theatre and Connor Palace.

The move to Playhouse Square, which follows a 14-year run at the Cedar Lee Theatre and a 30-year run at Tower City Cinemas, will mark the Festival’s third home in the organization’s history.

During CIFF's run at Tower City Cinemas, it screened more than 7,000 films and welcomed over 1.6 million film fans to Cleveland. 

The theme is designed by the team at Type Twenty Seven. 

“See Beyond resonated with our design team as a way to showcase elements of Tower City Center that are not normally recognized,” said Brittyn DeWerth, Creative Director and Owner of Type Twenty Seven in a statement. “By looking beyond the basics, our goal was to illustrate the exquisite architectural details—revealing the beauty it holds. In addition, the choice of color allows for a visual pop of information, and subtle tone-on-tone in the background begs to be explored.”

Tickets for this year’s event will go on sale to CIFF members on Friday, March 6 before being released to the general public on Friday, March 13.

Program details for the 2020 film festival will be announced Friday, Feb. 28.

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