Breaking News
More () »

#WhoIsJeny is actually jenY, the new radio station targeting millennials

jenY says it's the only local radio station aimed at millennial listeners.

For weeks, the Cleveland and Akron areas have been home to billboards bearing the simple message: #WhoIsJeny?

It's been a mystery as the message also became a local social media campaign leaving Clevelanders wanting to know more about "Jeny."

On Friday, we learned the answer.

#WhoIsJeny is actually jenY, the new 107.3 FM. Rubber City Radio Group made the announcement Friday morning, adding that it's the Cleveland-Akron area's first radio station targeted exclusively at Generation Y, more commonly called millennials. The station previously played smooth jazz for eight years.

The station said in a news release issued Friday that its target audience is women aged 25-49, meaning listeners can expect to hear artists like Maroon 5, Imagine Dragons, Ed Sheeran, Coldplay and Twenty One Pilots.

The station says it will kick off with 10,000 songs in a row without commercial interruption, starting at 10 a.m. The new on-air staff is expected to join in late January.

Tune in to 1073 at 10am for the launch of jenY 1073, The Pulse of th... e North Coast. We're Cleveland/Akron's first station targeted exclusively for Generation Y. We'll kick it off with 10,000 songs in a row with no commercial interruption.

RELATED: #Bieber2020: Justin Bieber announces new album, will make tour stop in Cleveland in August

RELATED: Limp Bizkit, Weezer, Blink-182 to headline 2020 INKcarceration Festival in Mansfield