For weeks, the Cleveland and Akron areas have been home to billboards bearing the simple message: #WhoIsJeny?
It's been a mystery as the message also became a local social media campaign leaving Clevelanders wanting to know more about "Jeny."
On Friday, we learned the answer.
#WhoIsJeny is actually jenY, the new 107.3 FM. Rubber City Radio Group made the announcement Friday morning, adding that it's the Cleveland-Akron area's first radio station targeted exclusively at Generation Y, more commonly called millennials. The station previously played smooth jazz for eight years.
The station said in a news release issued Friday that its target audience is women aged 25-49, meaning listeners can expect to hear artists like Maroon 5, Imagine Dragons, Ed Sheeran, Coldplay and Twenty One Pilots.
The station says it will kick off with 10,000 songs in a row without commercial interruption, starting at 10 a.m. The new on-air staff is expected to join in late January.