The most wonderful time of the year in Cleveland is back!

The annual Great Lakes Brewing Company First Pour Party kicked off on Thursday, with hundreds of customers lining up outside for their first chance for a sip of the world famous Christmas Ale.

The First Pour took place at 11:30 a.m. and per tradition, Santa was there to tap the first keg and help welcome the Christmas-themed menu specials.

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If you are unable to get to Great Lakes Brewing Co. on Thursday, the first bottles and kegs of Christmas Ale will be available exclusively at the GLBC gift shop on Friday.

Bottles and kegs of Christmas Ale will begin appearing in all GLBC distribution markets on Monday, October 29.