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Amazon Prime Day has arrived: Tools and tips to get the best deals

While you need a Prime membership to cash in on the savings, the company is offering a 30- day free trial.

SEATTLE — Attention Shoppers! It's going to be the mother of all sales this week. 

The biggie, Amazon Prime's  2-day shopping event kicks off at 3 a.m. on Tuesday, October 13. During the event, more people are expected to secure deals than on Black Friday or Cyber Monday.

Julie Ramhold, Senior Writer at comparison shopping website DealNews, says “It feels kind of crazy to think about getting your holiday shopping done in October, but we're expecting shipping delays. So, at the same time, if you find a good price now's the time to do it.

According to Amazon, more than one million items are on sale like Amazon branded electronics, clothing, jewelry and small appliances. And with Prime Day so late this year, many are planning to do all of their holiday shopping now.

“I am going to aggressively buy Christmas gifts earlier than I might normally do. And hope, that if there's a deeper discount on Black Friday, then I return it or I donate it. I've actually donated a lot of Toys For Tots,” explains Jenn Prochaska, a Prime Day Super Shopper.

Jenn's strategy? Sign up for alerts through the Amazon app, where she'll get texts for sales on products she wants, as well as on Lightening Deals...which are popular items on sale for a short time.

Jenn explains, “They'll send you an alert and say, ‘the deal is starting now’. If you are looking for something specific to go in now, add it to your cart. And then when the deal starts, you just go to your cart and you see the price drop.”

Savvy shoppers also say, check out the site's Outlet or Basics section which has Amazon branded products or overstock items.

Ramhold says, “If there's something that you need and you're not picky about the brand, see if Amazon Basics has it ‘cause you'll probably find it for cheap.”

While you need a Prime membership to cash in on the savings, the company is offering a thirty day free trial.

But not to be outdone, dozens of stores are holding their own sales at the same time, including Walmart, which now has its own membership program called Walmart+. It’s offering free delivery and savings on thousands of items, including toys.

And Target moved its annual Deal Days event to coincide with Prime Day...even offering price matches. 

RELATED: Target plans Deal Days to rival Prime Day, Black Friday deals all November


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