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Cleveland Public Library unveils new brand and vision for the city

Happy National Library Week!

CLEVELAND — *Editor's Note: The video in the player above originally aired on March 15, 2021. 

Monday, April 5 marked the start of National Library Week, a perfect time for the Cleveland Public Library to unveil its new brand and vision for the city. 

On Tuesday, the Library unveiled its new logo featuring a circular image with books at the center signifying the Library's role as the center of learning. The logo's emblem represents the love of reading and how the library inspires people through discovery. Overall, the logo highlights the library's mission to to connect people to vital services, provide skill-building programs, and create conversations that matter. 

The new logo embraces the many facets of the library, facets that have proven vital importance amid the pandemic.

“Cleveland Public Library is more than just books,” said Felton Thomas, Jr., Executive Director and CEO of Cleveland Public Library. “Whether it’s curiosity and knowledge, fact and fiction, or individual and community, Cleveland Public Library is at the center of it all,” Thomas Jr. explained.

The rebranding aims to uplift and inspire the community. 

“Cleveland Public Library’s vision is to create a city in which opportunity is within reach for everyone and a library that empowers its people. The new branding highlights everything people love about Cleveland Public Library, now with a fresh new look,” said Tana Peckham, Chief Strategy Officer at Cleveland Public Library.

The rebranding comes as the construction and renovations have begun at local branches throughout the city. While the Jefferson, Woodland and West Park branches are temporarily closed, work on their projects is expected to begin in late Spring.

"Our promise to the community is finally coming to fruition. We’re excited to see months of meetings and design discussions take shape,” said John Lang, Chief Operations Officer at Cleveland Public Library.

If you're looking for ways to support Cleveland Public Library during national Library week and in the future, here are four ways to help. 

  • USE IT: Most Cleveland Public Library locations are open for browsing. Patrons can visit on Saturday again starting April 10.
  • DONATE: Help fund library programs by making a gift to the Cleveland Public Library Foundation on Library Giving Day on Wednesday, April 7. Medical Mutual will match all gifts – dollar-for-dollar, up to $5,000. Visit cplfdn.org to donate.
  • SHOP: Cleveland Public Library has a gift shop in the Louis Stokes Wing downtown. All proceeds benefit programs and services at the Library. The gift shop reopens Monday, May 5.
  • VOLUNTEER: Cleveland Public Library offers volunteer opportunities for individuals and groups. Call us at (216) 902-4925 to schedule!

For more information on the Cleveland Public Library, click here

*Editor's Note: The video in the player above originally aired on March 27, 2021.