Destination Cleveland, the tourism arm of Cuyahoga County, held its annual meeting Thursday at the Jacobs Pavillion at Nautica.

The organization updated those in attendance on what it says is the evolution of local tourism and provide reports on progress, including its goal to bring 20 million visitors to the county by 2020.

President and CEO David Gilbert and Chairman of the Board of Directors Dan Walsh both spoke, notably about how they want Cleveland to be a "Destination City" where people and business will want to stay long term.

“While Destination Cleveland will remain focused on its mission of changing perceptions and attracting people to Cleveland, there are opportunities to accelerate and enhance our impact on the area’s economy,” Gilbert said. “We must begin to act as one city with one voice to make Cleveland a destination city.”

The organization also said they saw a roughly 30 percent increase in the number of events being booked in the area.

2017 Successes and Destination City Announcement by on Scribd