Tony Madalone, the founder of Cleveland-based Fresh Brewed Tees, has announced his intent to run for Cleveland mayor.

Madalone made the announcement via social media Wednesday.

Madalone, 32, is a Lorain native and Ashland University alumnus with a bachelor’s in business administration and a master’s in finance.

WKYC reached Madalone and asked why he's running for the city's highest office.

"I'm excited to announce my candidacy for mayor of Cleveland," Madalone said. "It's time for a new mindset and new energy, and a leader who can be a true voice of the people."

Madalone will officially announce his candidacy at his campaign headquarters on Broadway Avenue at 2 p.m. Wednesday.

After his announcement, Madalone sat down with WKYC's Russ Mitchell about his decision.

Watch the full interview below.

After years of re-selling secondhand vintage shirts found in thrift shops, his first original shirt creation read “Pay Cribbs” in support of former Cleveland Brown Josh Cribbs, according to Ashland University.

His brand is now an official partner to the Cleveland Cavaliers' "Defend the Land" playoff slogan.

Fresh Brewed Tees opened shop in Lakewood in 2009. Since then, the brand has evolved as one of 21 companies to sell licensed MLBPA apparel, as well as ESPN.

The company is no longer Cleveland-centric, though one visit to its website homepage indicates its Cleveland roots. The brand now offers apparel supporting several states and teams. Madalone’s work has appeared on ESPN, USA Today and GQ to name a few prominent outlets.

Now, Madalone will try for politics in an already crowded mayoral race that includes incumbent Frank Jackson, Jeff Johnson and councilman Zack Reed. Click here for the full list of candidates.