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Don't be fooled by these holiday sales: Here's what NOT to buy on Black Friday

If you're a Black Friday shopper, here's what you really need to know before hitting the stores.

CLEVELAND — Black Friday has arrived, but are you really getting the best bang for your buck today?

3News' consumer investigative reporter Danielle Serino played a game with Jay Crawford on Friday's Lunch Break to reveal which shopping categories are truly filled with the best bargains this time of year.


“Retailers stock extra supply at this time – especially on outerwear," Serino explained. "They want to get the people in who didn’t buy at the start of the season. Smart shoppers don’t buy at the start of the season because there are no discounts then. You can also get discounts on sneakers, because for some reason people just don’t buy sneakers at this time of year.”


“Yes, you will get these great doorbuster deals. However, they’re going to be on older models, perhaps outdated models and maybe off brand.”


“If you got a car for Christmas, you’d be running down the street screaming. However, the best days to buy are the last two days in December because that’s when they’re really trying to roll those old models out, bring the new models in, and you’ll get great incentives.”


“Especially smart devices like the Amazon Echo, video doorbells and products to lower your lights or your thermostat. Even some Apple products, because Black Friday is one of the only times of year where they will put things on sale. iPhones may not be as inexpensive, but if you want a different phone go to Walmart. They have crazy deals on a variety of manufacturers and styles. Retailers know that electronics are pricey for some people and they wait for the holidays to find the best deal.”

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Jay lunched with 3News’ Danielle Serino and the two were joined by digital anchor Stephanie Haney for Friday's Lunch Break. You can watch the entire episode in the player below:

You can lunch with us each day by commenting on our live streams and tweeting with us during the show using #3LunchBreak.

Your involvement is a huge part of the show, so make sure to keep the conversation going for a chance to have your questions and comments shared on the air.

Lunch Break with Jay Crawford airs Monday through Friday at 12 p.m. Eastern on 3News, and streams live on WKYC.com, YouTube, Facebook and on our 3News app.