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Parkland shooting survivor David Hogg launching pillow company to challenge MyPillow

The move by Hogg, a progressive gun control activist, is a direct challenge to MyPillow and its CEO, staunch Trump supporter Mike Lindell.

David Hogg, a survivor of the 2018 Parkland, Fla., high school massacre and vocal gun control advocate, announced Thursday he is launching his own pillow company. Hogg says he intends to put MyPillow -- led by Mike Lindell, a vocal supporter of former President Donald Trump -- out of business.

".@williamlegate and I are going to prove that progressives can make a better pillow, run a better business and help make the world a better place while doing it," Hogg tweeted, referencing entrepreneur William LeGate

"What if we put MyPillow out of business," LeGate asked Hogg.

Hogg said the company would use union workers, veterans and people who have been formerly incarcerated. He also said the company will emphasize on supporting progressive causes and, "Not attempt a white supremacist overthrow of the United States government."

Hogg said the idea is in the early stages and there is still work to do around the legal process and trademarking.

"It's going to take a couple of months though because we're not going to sacrifice quality for time," Hogg said, adding that the name of the company is yet to be determined. He said he hopes to have a website ready in the next couple of weeks.

Axios reports Lindell responded in a text message saying, "Good for them.... nothing wrong with competition that does not infringe on someone's patent."

Both Hogg and Lindell have been in the news of late for different reasons, but both centering on national politics.

Lindell has continued to push Trump's unproven claims about massive voting irregularities in the 2020 election. Twitter suspended Lindell last week and several retailers have stopped selling MyPillow. State elections officials across the country, the former head of the federal Cybersecurity and Infrastructure Security Agency and former U.S. Attorney General William Barr have said that there was no voter fraud on a scale that would have cost Trump the election. Biden won by an Electoral College vote of 306-232 and a popular vote of more than 7 million.

As for Hogg, Rep. Marjorie Taylor Greene, R-Ga., came under fire for a video posted to YouTube in January 2020 showing her harassing Hogg at the U.S. Capitol in 2019, accusing him of “trying to take away my Second Amendment rights.” Greene was voted off two House committees Thursday for past controversial comments.

RELATED: Reports: MyPillow CEO Mike Lindell permanently suspended by Twitter

RELATED: CEO of MyPillow confirms Kohl's, Bed Bath & Beyond will stop selling products