The NBC Sports Group and Topgolf Entertainment are unveiling a new technology partnership which they are hoping will bring golfers and casual fans closer to the sport.
The multiyear agreement includes the expansion of Toptracer as the network's ball-tracking technology for PGA Tour telecasts on NBC and The Golf Channel. Toptracer tracks the golf ball's flight and can provide information such as ball speed, apex, curve and carry.
NBC will have exclusive use of Toptracer on all 18 holes, beginning with the Waste Management Phoenix Open scheduled from Jan. 31 through Feb. 3. The technology will be used mainly during tee shots via a live shot or a trace over a graphic of the hole.