CLEVELAND -- The war over LeBron James continues.

After a Pennsylvania business purchased a trio of Cleveland billboards suggesting LeBron James would be a good fit for the Philadelphia 76ers when he becomes a free agent, Cleveland area businesses have been fighting back.

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Downtown hotel The 9 was the latest to defend Cleveland, changing its electronic corner sign to a special message for Philadelphia Thursday.

The timing is no coincidence, as the 76ers are in town tonight.

Earlier this week, Lake County's Firenza Stone also bit back, changing its sign to say "LeBron is home, process complete."

It all started when a Pennsylvania-based home remodeling company purchased three billboards along Cleveland's Interstate 480. The first billboard depicted James' number among the 76ers starting lineup. The second said, "#PhillyWantsLeBron" and the third said, "Complete the process."

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