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Cleveland Cavaliers reveal new 2018-19 slogan: 'Be the Fight'

With less than a week to go until their season opener, the Cleveland Cavaliers revealed a new slogan for the upcoming campaign.
Credit: Scott R. Galvin-USA TODAY Sports

CLEVELAND -- With LeBron James having taken his talents to Los Angeles, a new era of Cleveland Cavaliers basketball is upon us.

And with a new era, of course, comes a new slogan.

After spending the last few years being "All In," "Defending the Land" and doing "Whatever it Takes," the Cavs will enter the 2018-19 season with a new marketing slogan. In a video posted to the team's official Twitter account, the Cavs revealed their new motto: "Be the Fight."

"There's a fight in the city. It lives in the blood of all of us," the narrator in the video states. "Driving us. Uniting us. So on your feet, Cleveland. Be the one thing you were born to be. Be the fight."

While the Cavs may not possess as much star power as they have in the past four seasons, they should show plenty of -- well, fight. In particular, Cleveland will be relying on a group of younger, arguably grittier players, including rookie point guard Collin Sexton, second-year forward Cedi Osman. and big man Larry Nance Jr.

And while the Cavs will likely have to "fight" to even make the playoffs this season, as Tristan Thompson will remind you, they are in fact the four-time defending Eastern Conference champions. Cleveland will kick off its 2018-19 campaign on Wednesday when they travel to Toronto to take on the Raptors.

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