CLEVELAND — It's official. Quicken Loans Arena is no more. 

On Tuesday, Cleveland Cavaliers owner Dan Gilbert announced at a press conference that 'The Q' would re-brand under the name Rocket Mortgage FieldHouse. 

RELATED: Quicken Loans Arena changes name to Rocket Mortgage FieldHouse

The change marks the third in the history of the complex, which opened as Gund Arena in 1994 before adopting the Quicken Loans moniker in 2005. Rocket Mortgage is a subdivision of Quicken Loans, which was founded and still run by Gilbert.

The arena name change was met with mixed reactions. Fans and critics took to social media to express themselves. Check out some of their responses below.