DETROIT — General Motors introduced the GMC Hummer EV, bringing bold design and remarkable capability to the electrified vehicle space, during this weekend’s Super Bowl in an ad titled "Quiet Revolution."
The spot juxtaposed the staggering anticipated performance of a typical Hummer (which GM stopped making commercially in 2009) with the quietness inherent in the operation of an electric vehicle. The GMC Hummer EV truck will feature:
- 1,000 horsepower
- 11,500 lb-ft of torque
- 0 to 60 mph in 3 seconds
"GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights," said Duncan Aldred, vice president of Global Buick and GMC. "We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising."
The GMC Hummer EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant.
The 30-second TV spot aired during the second quarter of the game. Featured is NBA legend and Akron native LeBron James, who is not only seen shattering a backboard with a dunk but also heard voicing the ending.
"All-electric, zero emissions, zero limits," James says. "Hummer EV from GMC."
The endorsement deal is somewhat ironic for James, who attracted controversy during his senior season at St. Vincent-St. Mary High School after accepting a Hummer H2 as a gift from his mother after she took out a loan against his future earning power as a basketball player. Although many suspected impropriety, James was cleared of any wrongdoing, and would leas the Irish to the state championship that year before being selected No. 1 overall in the NBA draft by the Cavaliers.