CLEVELAND — The hype train for the Cleveland Browns continues.

And it's showing no signs of slowing down anytime soon.

Days after Odell Beckham Jr. and Jarvis Landry were featured on the cover of Sports Illustrated, the Browns found themselves the subject of a profile in Time Magazine.

Like many stories about the Browns this offseason, Sean Gregory's feature delves into Cleveland's rapid rise from an 0-16 record in 2017 to becoming arguably the hottest team in the NFL just two years later. Titled “It's Time.” The Cleveland Browns Are Ready to Start Winning, Gregory's piece also details the unusual feeling of optimism emanating in Cleveland as the 2019 season approaches.

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"The Browns’ resurgence mirrors the shifting outlook of their home city," Gregory writes. "Once derided as “the Mistake by the Lake,” Cleveland rebounded following a postindustrial exodus of jobs and people that accelerated in the 1970s. In the past year alone, home prices and many employment metrics have trended up. Largely because of the vaunted Cleveland Clinic, the metro area is the densest health-science labor market in the country."

"According to one analysis, the region’s year-over-year per capita income-growth rate was the fifth highest of the nation’s 40 largest metro areas, behind only New York City; San Jose, Calif.; San Francisco; and Denver. The downtown population has risen 77% since 2010, and construction cranes dot Euclid Avenue, a major thoroughfare. Cleveland has taken a star turn as host of the 2016 Republican National Convention and this year’s baseball All-Star Game. The NFL draft is coming to town in 2021."

Odell Beckham Jr. Cleveland Browns Training Camp August 21, 2019
Receiver Odell Beckham Jr. waves to a young fan during a drill on the final day of Cleveland Browns training camp on August 21, 2019.
Matt Florjancic

Dating back to the Browns' acquisition of Beckham in March, it hasn't been hard to find reading material on Cleveland this offseason.

In addition to the Sports Illustrated cover story that ran earlier this week, quarterback Baker Mayfield was profiled in ESPN The Magazine for a cover story written by Mina Kimes last month. Meanwhile, the website The Ringer dubbed this week "Browns Week" and ran daily stories on the rise of the franchise and construction of Cleveland's roster.

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After an offseason's worth of national attention, it will soon be time for the Browns to see whether or not they can live up to the hype. On Sept. 8, Cleveland will host the Tennessee Titans to kick off one of the most highly anticipated seasons in the city's history.