In between my avocado toast and not eating cereal or buying a home last Tuesday, I did what most millennials do while killing time: I scrolled through Instagram.

It was there that I found a picture from the Cleveland Browns' official account promoting Josh Gordon's return to practice after a near-three-year absence from the team.

WR Josh Gordon is permitted to return to practice today ⚡️⚡️

A post shared by Cleveland Browns (@clevelandbrowns) on

The post seemed peculiar, for a multitude of reasons. After all, it was just a little less than a year ago that Gordon entered a rehabilitation program with a week to go until what was supposed to be his last return to the Browns.

Fool me once, shame on you. Fool me twice, shame on me -- you know?

But aside from the proverbial egg the Browns could find on their face should Gordon not make good on his latest highly touted return -- this Sunday's trip to Los Angeles to take on the Chargers -- was the pressure such post could present for a person who told GQ earlier this month that his issues with drug and alcohol abuse have been tied to his anxiety.

"I didn't want to feel anxiety, I didn't want to feel fear," Gordon answered when asked why he used. Later asked about the first time he used in the seventh grade, Gordon responded, "Truthfully, that's where it started from for me. The anxiety, the fitting in and stuff. Not being comfortable with who I was."

And yet here were the Browns touting something as trivial as his return to practice, seemingly in an attempt to curry positive P.R.

Nevertheless, I attempted to give the Browns the benefit of the doubt. Maybe this was just their attempt to welcome Gordon back. Maybe a social media coordinator just got a little too excited about what's admittedly been a big storyline Browns fans have been following over the last couple of weeks. Plus, as opposed to a year ago, Gordon had actually been reinstated by this point -- albeit, conditionally.

But then came a flurry of posts -- three in a row, to be exact -- promoting Gordon's play in practice, over the course of two days in which no other player's practice play was featured on the team's social media account.

Then came a post on Sunday -- a day the other Cleveland players were playing in an actual game -- promoting Gordon's mere presence at Paul Brown Stadium before the Browns took on the Bengals in Cincinnati.

@flash getting in some work pregame

A post shared by Cleveland Browns (@clevelandbrowns) on

And on Wednesday, the Browns account was back to showcasing Gordon's play -- and Gordon's play alone -- as he made the simplest of catches in practice.


A post shared by Cleveland Browns (@clevelandbrowns) on

The Browns seem plenty comfortable making Gordon -- who revealed to Sports Illustrated earlier this week that he made "upward of $10,000 a month" selling marijuana in college and admitted he had relapsed in his quest for sobriety as recently as July -- one of the faces of its franchise. And if they aren't, the team's social media department never got the message.

But what's perhaps more concerning is that Cleveland head coach Hue Jackson seems to have no qualms about hyping up Gordon's play all on his own.

"It's like Christmas,'' Jackson said upon Gordon's return to practice last week.

"My plans for him? Oh boy, let me tell you, I have big plans for him,'' the second-year head coach said on Monday. "I plan for him to play and play as much as he can handle. He's a very talented player. He needs to get out there and play."

To be fair, Jackson seemed to dull down his optimism on Wednesday once pressed on the details of the SI story, which painted a somewhat pessimistic picture of the motives behind Gordon's return -- particularly when it comes to the presence of his manager, Michael Johnson.

"Everything makes me nervous. It is not just Josh, right?" Jackson said. "I am nervous about everything to be honest with you, but again, we have to deal with things as they happen and that is what we are going to do."

But did Jackson -- and by extension, the Browns -- really need another profile detailing Gordon's past to get here?

Even before the SI story, Gordon's issues with substance abuse and anxiety had been well-documented. And perhaps nobody should know more about them than the Browns, as Gordon has been suspended for 52 of the team's last 59 games.

To a degree, I get it. At 0-11 on the season and 1-26 in their last two, the Browns have little else to sell -- and their attendance numbers prove as much. And to his credit, Gordon is now closer to a return than he's been at any point since last playing in a regular season game on Dec. 21, 2014.

But even if the Browns are confident Gordon can return to his All-Pro form -- and that's a big if -- putting the pressure on him to be the face of their franchise feels misguided at best and gross at worst.

I don't fault fans for being excited about Gordon's impending return -- they should be. When at his best, the NFL's leading receiver in 2013 proved to be as talented as any player in franchise history in a mere 14 games.

The Browns, however, would be wise to do all that they can to ensure that Gordon's return is finally a prolonged one. And even this millennial knows that sometimes, there are more important things than Instagram likes.