CLEVELAND — Editor's note: the video in the player above is from Jan. 3, 2021.
Over the course of his three-year NFL career, Nick Chubb has established a reputation as one of the league's most soft-spoken superstars. But as evidenced by the upcoming "Chubb Crunch" cereal, that doesn't mean the Cleveland Browns' running back has gone unnoticed.
On Tuesday, PLB Sports & Entertainment announced that the "Chubb Crunch" cereal will be available to purchase online and at Cleveland Heinen's grocery stores this fall. PLB Sports & Entertainment is the company responsible for a number of sports and entertainment-based cereals, including Doug Flutie's "Flutie Flakes," Tyler Herro's "HerrO's Fruit Hoops" and JuJu Smith-Schuster's "Jumpin JuJu's Crunch."
According to TMZ Sports, the cereal will be similar to Cinnamon Toast Crunch with the box featuring a superhero-like depiction of Chubb. A portion of the proceeds will benefit First Candle, which is described as "an organization committed to eliminating Sudden Infant Death Syndrome (SIDS) and other sleep-related infant deaths through education, while providing support for grieving families who have suffered a loss."
Chubb reportedly had a nephew who died as the result of SIDS.
“I’m excited to release Chubb Crunch with PLB Sports and Entertainment,” Chubb said in a release. “It’s always been a dream to have my own cereal, especially that it benefits a cause that is close to my family.”
A Pro Bowl selection in each of the past two seasons, the 25-year-old Chubb rushed for 1,067 yards and 12 touchdowns while appearing in 12 games last season.