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Xhibition to release new Odell Beckham Jr. Nike Air Max 720 'Young King of the People' shoe for Cleveland Browns season opener

The Xhibition store at 2068 West 25th will host a special 'Tailgate Experience' event starting at 9:30 a.m.,
Credit: Xhibition

CLEVELAND — Sunday is shaping up to be a huge day in the world of Cleveland Browns wide receiver Odell Beckham Jr. 

The three-time Pro Bowler will make his Browns debut at FirstEnergy Stadium against the Tennessee Titans. At the same time in Ohio City, a new OBJ shoe will be made available to the public.

RELATED: ‘Worth every penny!’ Odell Beckham Jr. draws high marks from Cleveland Browns teammates

Nike and Xhibition are teaming up to release Odell Beckham Jr.’s highly anticipated Air Max 720 'Young King of the People' (AM720OBJ) sneaker on Sunday. The Xhibition store at 2068 West 25th will host a special 'Tailgate Experience' event starting at 9:30 a.m., featuring food and refreshments, entertainment, games & giveaways (entire schedule below).

  • Store opens - 9:30 a.m
  • Consumers buy AM720OBJ and receive gifts with purchase and access bands.
  • Tailgate early access opens for people who make a purchase - 10 a.m.
  • Tailgate opens to the public - 10:30 a.m.
  • Pregame DJ, food, refreshments, and entertainment.
  • Tailgate ends - 5 p.m.
Credit: Xhibition

According to Xhibition, the shoe pays homage to Beckham’s "unwavering work ethic," is "leadership- inspired," and features a muted, multi-layered mesh/suede Desert Ore and Light Bone upper, with hints of Red Orbit on the tongue and sole. 

Credit: Xhibition

In celebration of Beckham’s Browns debut, each pair sold at Xhibition will also include laces in "Cleveland Orange," as well as an exclusive gift with purchase.

“In the ‘90s, athletes spoke volumes with their bold attitude and unique style in and out of the game. Today, OBJ pays tribute to ‘90s turf style, while making a statement all his own with the OBJ Air Max 720. The 'Young King of the People' colorway combines innovative design elements with a muted palette, reflecting both OBJ’s expressive taste and steadfast work ethic –a take on his leadership on and off the field.” - Nike.com