New technology has arrived in the makeup world.
On Monday, visual discovery platform Pinterest launched "Try On," a virtual way to try on lip stick shades from top makeup brands without going into a store.
The experience is powered by Lens and features nearly 10 makeup brands including favorites like Estée Lauder, Sephora, bareMinerals, Neutrogena, L’Oreal, NYX Professional Makeup and more.
But how does it work? Here's an easy rundown of the steps:
1. Download the Pinterest App
2. Open the Pinterest camera in search and click “Try on” to find different shades and in-stock products including a price that will appear right below.
3. or you can search keywords like “matte lipstick” or “red lips,”and a “try on” button will also appear on select products.
The best feature? You can take a picture of yourself wearing the lipstick shades to see which you like best prior to buying them in-store or purchasing them online.
According to a press release, the software company is starting with lipstick shades but has plans to expand to other products in the coming months.
During Monday's 'What's New' with Jay Crawford and Betsy Kling, 3News Digital Anchor Stephanie Haney tested out the software.
Tell us what you think.
